Post by account_disabled on Jan 9, 2024 3:54:58 GMT
praise for its understanding of TikTok as a platform is the fast-casual restaurant brand Chipotle. Along with its successful GuacDance Challenge, which received 250,000 video submissions during a six-day run, the brand uses trends on TikTok as part of its long-term strategy. The hashtag #chipotletastetest is a challenge that encourages creators and Tiktokers to post videos to get their food creations added to the menu (people also use it to review new menu options). With 18.2 million views and counting, it's a strategy that drives engagement and brand awareness. #chipotletastetest on TikTok #chipotletastetest on TikTok Become a world class digital marketer 2. Gymshark Fitness wear brand Gymshark uses ambassadors on TikTok to gain maximum reach. The brand encourages user-generated content from its fans by enlisting their ambassadors to set fitness challenges and dance and fitness routines. This collaborative approach is performing well, as it fits with the communal mindset of Gen Z. Gymshark on TikTok Gymshark on TikTok 3. Ryanair Ryanair TikTok Ryanair TikTok The low-cost airline has faced its fair share of controversy over the years, but that doesn’t stop the brand from creating some excitement on social media. Ryanair’s TikTok account does not seem a likely one to get tongues wagging, but its funny and quirky videos have attracted a following of 2 million. Speculated to be run by a popular influencer, Ryanair’s TikTok features a series of videos with lips and eyes superimposed onto the front of a Ryanair plane with a voiceover. These videos poke fun on a range of topics from kids finding out there's no wi-fi on the right to the merits of a capybara. 4. BBC Education British broadcaster, the BBC, is using TikTok to directly engage with school-aged audiences through its BBC Bitesize account. Content about GSCE exams, revision, and STEM subjects is covered, with young presenters sharing ideas and useful tips. An In-Depth Look at Marketing on TikTok The language education app Duolingo has over 6million followers (May 2023) and, like Ryanair, is tapping into the younger generation in its videos. Many of its videos feature its bird mascot in the office saying and doing hilarious things. It also uses trends to show it has its finger on the pulse such as the POV craze across TikTok. It’s a great example of a brand that’s capitalizing on organic content that surprises and entertains.
