Post by account_disabled on Jan 23, 2024 10:03:04 GMT
If you are a heavy user of social media, you have probably noticed the boom that photography and video applications are experiencing. It seems like every day we have a new trend, challenge, or viral content on Instagram or TikTok, especially when we look at Generation Z. And the data reinforces it: according to the report, 7 out of every 10 minutes spent on the phone were dedicated to photography and video applications in 2021. The recent generation of users (Gen Z) is much more connected and interested in sharing their lives on social networks.
Young people are responsible for generating a good amount of engagement on photo and video apps, much more than other types of apps. Other segments such as Middle East Mobile Number List gaming, finance, and retail have also seen growth in app usage over the past year. How relevant is that context for marketers? Using data in your marketing strategies can be a good way to find problems and opportunities. People spend a third of their day looking at a single screen. This means that marketers have good opportunities (literally) in the palm of their consumers' hands. But for that to get you results, you need to figure out a way to make intentional mobile device use a direct channel that connects your audience, from entertainment to business. Having a mobile-friendly website is no longer enough.
It is the minimum for any brand. People's attention to their phones is enormous but also questioned. Getting their eyes on your brand may not be such a simple task. But we have some tips to help you with that. Think about new channels An important point in a marketing strategy is to understand the channels your audience is on. It has become clear that the use of mobile devices has been growing a lot worldwide. If you're not exploring digital channels very deeply, this has been almost mandatory as of late. Is it worth having an app for your business? If your company has an app, you may be closer to your audience than you think. Apps are great for collecting data about users, which helps develop more targeted strategies. There is also the benefit of sending push notifications and real-time offers, increasing the chance of interactions.
